Tony Chocolonely originated from a Dutch TV show where journalists question manufacturers and products about the origin of their products, ingredients and manufacturing process. And what seems? In West Africa (where most of the cocoa comes from) illegal child labor and modern slavery are still alarmingly common. Tony Chocolonely fights against this type of production and is promoting a slave-free chocolate market. Next to that Tony Chocolonely pays a fair share of the yields to the cocoa farmers in Africa.